With over 15 years in the business, Tom has consulted with more than 200 corporations and private equity firms across four continents. He is passionate about helping clients understand their customers and then advising them on implementing improvements to create raving fans. For his clients, Tom serves as advisor, coach, strategist, friend … and sometimes therapist. He has been a keynote speaker at a number of global conferences.

In prior chapters of his career, Tom worked at Pactiv Corporation and Bain and Company. He received a BA in economics from Tufts University and holds an MBA from Northwestern University – Kellogg School of Business.

In his spare time, Tom is a live music junkie, an avid skier, and an ardent adventure traveler. He loves memorable experiences so much that his friends coined a phrase in his honor: “To Be Tabered.” Ask him about it sometime.

Over the last 12+ years, Michael Ann has distilled feedback from thousands of interviews, producing more than 300 reports. She displays mastery with various data management solutions.

Michael Ann graduated with a master’s in library and information sciences from Dominican University, and she’s certified in data visualization from the University of Washington. When away from her computer, Michael Ann enjoys exploring the beautiful Pacific Northwest with her family.

With over 10 years in the business, she has facilitated client engagements for more than 250 Voice of the Customer studies internationally, across various industries.

Jessica holds a BA in Psychology from Rollins College. When she’s not juggling projects and chatting with her team, Jessica loves long-distance running, often while catching up on her favorite podcasts. She also enjoys traveling and theater and has an affinity for good pizza. She resides in the Chicago suburbs with her husband, kids, and her enthusiastic golden retriever, Lady.

In the qualitative research space, Robyn is a seasoned moderator adept at connecting with consumers to gather insights around their attitudes and impressions.  Her experience covers a range of qualitative methods, including deep dive one-on-one interviewing, focus groups, and online discussions.

She has extensive experience in many different industries including CPG, household products, packaging, advertising, durable goods, banking & financial, healthcare and education.

Robyn holds a BS in Marketing from Washington University in St. Louis.

When Robyn is not uncovering insights, she enjoys long bike rides and dog walks in the Western Suburbs.  She also spends time traveling and cheering loudly at high school baseball games.

Throughout his career, Daniel has served as a strategic partner for many of the world’s best-known brands across a breadth of industries that include automotive, retail, restaurant, technology, healthcare, and engineering. Before joining the T4 team, Daniel led both the automotive and retail practices for Method, Hitachi’s strategic design and digital product consultancy. Prior to that, he spent time at Medallia, a global leader in customer and employee experience software services, and McKinley Advisors, where he co-authored 16 strategic plans and conducted over 1,000 qualitative interviews.

Daniel holds a BS in Environment, Economy, Development, and Sustainability from The Ohio State University, and you can still catch him at Buckeye games on Saturdays in the Fall. He is an avid snowboarder, golfer, bowler, and traveler.

Cristina has been involved in VOC engagements for over 10 years, first as multi-lingual researcher and subsequently as project manager. Her experience as researcher has helped her gain deeper insight about how the interviewing process can be optimized to obtain more meaningful results and efficient workflow.

Cristina is a native Italian with a university degree in Conference Interpreting and Translation. Her academic background and professional skills translate well into the global VOC world where customer interaction, attention to detail, and problem solving are critical.

When she is not juggling projects and interviewing, Cristina juggles a variety of interests ranging from being an environmental sustainability advocate to traveling internationally – but doesn’t mind lazy days at the beach, either!

As a seasoned professional with a rich background in business analysis, she is skilled in extracting and interpreting customer feedback to drive strategic decision-making.

Madi graduated magna cum laude with a BS in Marketing from Wright State University – Raj Soin College of Business. In her free time, she enjoys spending time with her family, cooking, and embracing her competitive side by playing any time of game – be it sports, video games, or board games.

Barbara holds a master’s degree in psychology and a master’s certificate in Global Career Development Facilitation.  She has a natural interest in asking questions and learning more about customers’ unique experience and perspective.

When Barbara isn’t managing projects, she loves spending time with her family and friends and traveling whenever and wherever possible, especially to her cabin in the Northwoods of Wisconsin.

Francesca graduated from the University of Chicago with a BA in Psychology and is certified in Data Visualization in Tableau from Cornell University. Francesca is skilled in communication and process improvement, with proficiency in writing and editing. She has valued expanding on her background in research by being a part of the data analytics world.

In her free time, Francesca loves spending time with her family and friends, eating at as many restaurants as she can in her hometown of Chicago, and traveling.

With over 10 years’ experience in writing and digital marketing, Annie excels at bringing data to life through powerful visualizations and storytelling. She has an extensive background leading digital content strategies for large B2C companies, but she is passionate about working with startups to help define a brand’s voice in its early stages.

Annie holds a BA in English, Public and Professional Writing, from Indiana University Bloomington. In her free time, she enjoys walking with friends, traveling, running, and writing fiction. She also volunteers as a gardener and beekeeper at Chicago's Garfield Park Conservatory in her spare time. She currently lives in the city with her husband and two cats, Lucy and George.

Hilary received a master’s in business administration from Northwestern University, J.L. Kellogg Graduate School of Management and has worked in a multitude of  industries including consulting, non-profit, service retail and e-commerce start-ups.

She is an avid reader, a nature lover and an expert in 19th century English antiques and silver, having received her training from Sotheby's International.  She has also restored two homes to display her collections.