Since 2006, we have been offering unique customer insights essential to our clients to make informed business decisions—and we deliver. (Our own Net Promoter Score is 86%, and nearly 90% of our clients conduct a repeat engagement.)
Whether you intend to improve your customer experience, discover the next-generation new product, or better understand your brand’s awareness our B2B Voice of the Customer research will reveal what needs to be addressed. Focus areas include:
We capture more than just ratings. We uncover comprehensive customer insights that enable you to implement actionable improvements.
Our work doesn't stop with the delivery of a report: we continue to guide and support our clients in converting insights into action to elevate NPS ratings and increase satisfaction scores.
We offer a full range of B2B Voice of the Customer research methodologies for both quantitative and qualitative studies. Capabilities include online surveys, telephone interviews, online video interviews, focus groups, ethnography, advisory boards.
our servicesWe get it: most survey results are long on data but short on usable information. We're different: we focus on delivering actionable information, backed by scores and quantitative data collected from your custom B2B Voice of the Customer study.
Much more than just data, we offer clear direction on necessary improvements. This is the primary reason our clients return.
Our team has conducted more than 24,000 in-depth interviews, 150 focus groups, and 500+ engagements across 110+ B2B/B2C industries.
We have the ability to conduct studies in 15 languages, and we have served clients on five continents worldwide.
We use the right methodology best suited to address your research needs. Whether it's conducting a large consumer survey or interviewing CEOs on highly strategic topics, we have the skills needed to deliver the results.
Using our proven methods specifically designed for B2B clients, we offer unparalleled expertise, yet remain flexible to accommodate each client's needs.
Start improving your company’s performance now using the Insights we provide in these bite-sized articles. Here are a few of the latest insights or see all.
Do whatever it takes to exceed expectations. Strive to create raving fans with each engagement.
Every industry is different; every client is different. We are committed to learning what makes you unique—no cookie-cutter approaches.
We are flexible and accommodating, and highly focused on providing quick responses to your requests.
Our mission is simple: to help you improve your performance serving your clients through B2B Voice of the Customer research. Here are a few highlights from previous engagements:
You’re in good hands with our seasoned team who has the expertise and knowledge to guide you.
As CEO of T4 Associates, Tom guides the firm’s overall strategy, leading client engagements and producing compelling thought leadership on B2B customer loyalty.
Michael Ann leads T4’s data management, analysis, and reporting. She collaborates closely with clients ensuring that their needs are supported and special requests are addressed.
Jessica enjoys working closely with clients day-to-day to ensure that project goals are achieved. She manages both the project management team and the team of VOC interviewers.
Robyn leads VOC engagements to help clients uncover insights around their customers’ satisfaction and loyalty. With over 25 years of experience in both B2B and B2C spaces, she has helped many clients reach that ‘Aha!’ moment that has led to strengthening the bond with their customers.
Cristina has enjoyed managing projects and supporting customers since 2001, gaining experience in a variety of industries and geographies. She manages the operational aspects of a project, from assisting with planning to coordinating of the interviewing stage, keeping customers up to date and engaged throughout the process.
Madi excels in distilling complex data into actionable findings for informed business strategies. Through Madi's work, T4 continues to innovate its data analytics, empowering clients to make impactful decisions based on a deep understanding of their customer base.
Barbara loves working with a variety of industries and clients to seek an understanding of customer experience and opportunities for growth. She leads teams of researchers to glean rich qualitative and quantitative data and a holistic narrative for the customer. Barbara also serves as a researcher on many of her projects to achieve a richer understanding of each project.